The experts in
not for profit

The Team at Accounting For Good

Our Team

Accounting For Good is an amazing set of professionals who are variously qualified as CA, CPA and Certified Xero practitioners. We are proud of their achievements, of the way they support each other and of their care for the not for profit sector.

Carol Tran - Account Manager

Carol Tran - Joint CEO

Carol is CA qualified – she has worked in Tax and Business Services and was previously a Management Accountant for a global IT lifecycle management business.

As an account manager, Carol is responsible for reviewing financial reports and improving business processes. She also likes to help the client learn something new about themselves.

“I analyse and build a story about a client’s business trends and activity, and collaborate with the AFG team to deliver on client goals and requirements.”

Carol’s strengths come from her commercial background and focus on the profitability and sustainability of the client’s business.

She likes to work with clear processes and systems. She enjoys working with the honest, hard working and open-minded team at AFG.

Watching a not for profit deliver on their goals and do the good in the community is what gets her out of bed in the morning.

“The finance department is crucial in communicating the message of the not for profit. It is great to see the Board, donor, or Government Department ‘get it’ after spending hours working on a budget, commentary or presentation.”

Paula Chegwidden - Client Manager

Paula Chegwidden - Joint CEO

Paula supports AFG’s clients with financial management and intelligence.

Her unique expertise comes from many years working in the community services sector, predominantly in Western Sydney, as a manager and board member. This viewpoint means she knows exactly what her clients need.

Paula loves “working with a diverse range of clients who are doing great things. It’s very rewarding being able to provide support to clients in finance and accounting, as these are the areas that they are often a bit scared of.”

She is proud of the diversity of skills at Accounting For Good that collectively they are able to offer clients; it’s a very supportive group of people.

A good day for Paula is when a client is satisfied with the service or information she has provided – “When the client is happier when they say goodbye than when they rang up!”

David Colmer - Account Manager

David is a qualified CPA with a Bachelor of Commerce from the University of Newcastle. His career has been predominantly in commercial roles, including 18 years as Commercial Manager and Finance Business Partner in the Pharmaceutical/Animal Health industry.

David stepped out of the global corporate world to work alongside not for profit senior management. He is passionate about helping NFPs achieve organisational sustainability and support their ability to provide security for their clients, employees and other stakeholders.

“I thrive on working close to the people with the passion to run these special organisations – working next to people out there making a difference.”

Process improvement and simplification is high on David’s agenda. “I actively seek opportunities to simplify financial and reporting processes so that everyone can spend more time on tasks that are really important to the organisation’s mission.”

Jane Chen - Account Manager

Jane Chen - Account Manager

Jane is a qualified Chartered Accountant and was a Public Practice Accountant before joining Accounting For Good.

She likes to maintain good client relationships, solve problems and deliver solid accounting expertise.

Jane aims to help management teams she works with gain a better understanding of their financial performance.

“I feel proud when I have gained a client’s trust and have added value to their organisation.”

Jane likes working with such a supportive team and enjoys the flexible work arrangements at AFG.

Kathy Tung - Account Manager

Kathy is a qualified Chartered Accountant with CFO experience in both the not for profit sector and public practice. She is an experienced and trusted pair of hands – taking care of the technical details so that change makers feel supported to focus on doing the work that drives them. Her focus is on managing risks, stewarding clients through big decisions and streamlining processes to ensure reliable and useful information for clients. She has made an art form of using relatable analogies to demystify financial concepts.

“I’m just so energised by the exciting things that people are doing out in the world and doing what I can to support them through that journey and empower them with their finances. When a client has that ‘Ah-hah!’ moment and all the pieces suddenly fall into place is so satisfying.”

Sarah Locke - Account Manager

Sarah has over 15 years’ experience in the not for profit sector. She has a wealth of experience and extensive finance knowledge from her previous roles.

Before joining Accounting For Good, her positions varied from accountant through to financial controller… so she has an exceptional range of skills.

She has the professional background to offer clients great support, particularly in delivering improvement and simplification strategies.

Sarah believes good financial information is important to assist management make sound financial decisions to achieve business goals and growth.

She loves working in the NFP sector. “The people are compassionate and dedicated to supporting the community. Not for profit organisations are always focused on making the world a better place!”

Andrea Ellis

Andrea Ellis - Account Manager

Andrea is a qualified Chartered Accountant with experience in both public practice and the private sector.

She has always had a special interest in not for profit organisations and has worked with a number of charities focused on children and youth, environmental sustainability and grassroots organisations.

Her focus is on building rapport with clients, using her presentation and report writing capabilities and organisational skills to deliver excellence in service delivery.

Raghu Venkat - Account Manager

Raghu joins the AFG team from March 2023 as an Account Manager, looking after a diverse portfolio of NFP clients.

Raghu Venkateswaran is a highly accomplished CPA-qualified accountant who has made a significant impact in the not-for-profit sector through his tireless advocacy for financial intelligence. He is known for his ability to make things happen and his passion for empowering not-for-profit organisations to make strategic, informed financial decisions.

With extensive experience in finance roles spanning both large corporations and emerging startups, Raghu has developed a wealth of knowledge and expertise in areas such as budgeting/forecasting, financial management, and CFO roles and responsibilities.

However, it was his decision to pursue a Masters in Not for Profit Management that truly ignited his passion for the sector.

For the past eight years, Raghu has worked for a national Indigenous government agency, where he has gained invaluable experience working with not-for-profits and social enterprises.

This experience included working with organisations in both western Sydney and remote northern territory, giving him a unique perspective on the challenges faced by not-for-profits operating in diverse locations.

One of Raghu’s greatest strengths is his ability to bridge the gap between finance and not-for-profit management.

He firmly believes that having a reliable and insightful financial expert can make all the difference in not-for-profit organisations.

”I want to help clients understand the story the numbers are telling and provide them with the financial intelligence they need to make informed decisions.”

Raghu’s passion for the not-for-profit sector is deeply rooted in his desire to make a meaningful contribution to society.

With his unique blend of on-the-ground experience and finance expertise, Raghu is a tireless champion of financial intelligence in the not-for-profit sector, and a respected figure in the industry and we’re thrilled to have him join the AFG team.

Glenn Murray - Client Manager

Glenn Murray - Senior Consultant

Glenn is a Chartered Accountant and spent twelve years in a ‘big four’ firm and many years in large commercial roles for multinationals. He also has experience in the Community Housing Sector, so he knows how not for profits tick.

Providing financial insight and supporting integral projects keeps Glenn busy day to day. If it can happen in accounting, Glenn has seen it – he finds it satisfying to find solutions to tricky problems.

“When I can cut through all the noise and focus on the top two or three things that management and Boards need to focus on, that’s really satisfying,” he says.

Juggling demands and deadlines keep him on his toes, but he stays motivated by giving guidance, simplifying processes and finding unique solutions. A happy NFP director is the aim of Glenn’s game.

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